Mozilla was looking to launch a technology website that would appeal to audiences outside of tech and showcase responsible technology for the future. This culminated in Mozilla Labs – a site focused on both inspiration and innovation. You can see the final website here: https://labs.mozilla.org/
I researched the competitor landscape and created a brand voice that was entirely new to Mozilla. As an open source company that relies on public involvement, Mozilla Labs needed a tone of voice that would be interesting to all people, be they coders, creators or non-tech folks. The result is a place on the internet where you can see the future and get involved.