Senior Copywriter

Mozilla was looking to launch a technology website that would appeal to audiences outside of tech and showcase responsible technology for the future. Mozilla Labs – a site focused on inspiration and innovation. I created a brand voice that was entirely new to Mozilla and worked closely with the team lead to create a user experience that would spark interest in the future of the web. As an open source company, Mozilla Labs needed a tone of voice and a site format that would speak to all people, be they coders, creators or non-tech folks. What came out of that, was a clean simple website that is half science lab, half tech exhibit about what’s possible at Mozilla Labs.