As a Senior Copywriter, I owned all brand positioning and copy for the Mozilla Labs web relaunch.
Challenge
Mozilla Labs’ copy and web presence was too technically complex for the average consumer.
Goal
Showcase Mozilla’s legacy of innovation to both developers and mainstream audiences.
Result
A brand voice that spoke to developers, potential new hires, and mainstream audiences.
Web pages with a modern look and feel, and a drip email campaign to surprise and delight readers.
