In response to the student loan crisis, I created educational content to empower students and parents.
Challenge
Relaunch Earnest's organic content in the middle of rising interest rates and low consumer trust.
Goals
Build trust with students and cosigners by offering them free educational resources to help them get out of debt faster.
Results
Contributed to 37% month-over-month growth in signed refinancing volume. Over 2X the previous year!
6% increase in traffic to student loan refinancing product pages
Launched content that drove 16K clicks in less than one week
Increased our production output by over 2X
