Hi, I’m Sasha.

I’m a brand writer and content strategist who believes that the most effective copy is simple and authentic.

I’ve spent the last 10 years crafting narratives for some of the biggest national brands, including Earnest’s first brand campaign and helping Firefox fight for privacy on the web.

Whether it’s a big brand campaign or micro-copy, my job is to make the customer feel seen. As a manager, I put people first and my ego last.

Where it all began

I started writing before I learned how to speak English.

For a Ukrainian child with a mathematician father and zero aptitude for numbers, school was no fun. However, everything changed the moment I began to write. The teacher read my poems and short stories to the whole class. I was getting my first taste of a good review, and I wanted more.

The rest, as they say, is history…

My strengths

  • Tone and voice development

  • Creative direction & concepting

  • Multi-channel copywriting

  • Content strategy

  • Inclusive UX/UI copywriting

  • Long-form & short-form copy

  • Authentic storytelling '

  • Video scripting

  • Simplifying complex ideas

  • AI tool integration

I love

  • Watching people I mentored get promotions

  • Headlines without periods

  • The smell of library books

  • Sentence case over title case

  • The em dash. Now. Forever. Always.