I developed a new tone of voice and brand positioning for Dailies Total One across their social media channels. 

Challenge

Increase engagement with a new, younger target audience and meet them where they are.

Goal

To launch a distinctive visual POV and tone of voice that will raise engagement and increase product trials.

Result

Increased trials of Dailies Total One contact lenses by 20%

  • Saw a significant rise in engagement across social platforms

  • A new tone of voice and feel based on audience insights and research

  • Lifestyle content that balanced brand messaging and authenticity