Senior Manager of Brand and Content

For over 10 years, I’ve been helping brands turn strategy into messaging that sticks.

My experience spans global agencies and in-house teams for global brands. What sets me apart is my ability to connect the dots between human behavior and business goals.

Along the way, I’ve led cross-functional projects, partnered closely with design and product, and mentored junior writers.

Earnest Brand Campaign

Earnest works harder to help student loan cosigners. In this awareness campaign, I led the charge from creative direction to execution.

Earnest Content Relaunch

Earnest Content Relaunch
Firefox Privacy Campaign

Firefox Privacy Campaign
DAILIES TOTAL1® Rebrand

DAILIES TOTAL1® Rebrand
Mozilla Labs Rebrand

Mozilla Labs Rebrand
Firefox Spec

Firefox Spec
American Girl

American Girl
Order of Cholula

Order of Cholula
Dunkin Donuts

Dunkin Donuts

When I’m not at the office, I write fiction and poetry (and an article here and there)

Poetry

Publications

Novel

When the Black Sea Shimmers (In progress…)

  • "As Sasha's manager at Earnest, I was consistently impressed by her creativity and passion for writing. Her contributions significantly elevated our brand's messaging and marketing efforts. Sasha's ability to craft compelling narratives that resonated with our audience was exceptional. What truly set her apart was her unwavering commitment to our customers. She possessed a deep understanding of their needs, ensuring our messaging reflected genuine care and consideration."

    Victoria Holliday, Head of Brand and Content, Earnest

  • "Alex (Sasha) is a multi-talented writer who understands business objectives, asks the right questions to develop a clear creative strategy, and crafts smart, unexpected and deceptively simple copy that advances the Firefox brand. She approaches work with an open mind and ready sense of humor that builds lasting, trustful relationships with internal stakeholders."

    Tim Murray, Brand Strategy and Creative Director, Mozilla

  • "I have worked with Aleksandra (Sasha) in many forms; as her peer, as her direct manager, and as her team leader, and I can say I genuinely enjoyed and was so fortunate to have each experience. Sasha is the kind of person, writer, creative, and marketer that you feel lucky to have on your team. She takes her job and the brands she represents seriously, and at the same time comes to work everyday with an openness and empathetic tenor that makes people want to work with and for her."

    Elise Berger, Director of Marketing, Earnest