In response to the student loan crisis, I created educational content to empower students and parents.
Challenge
Relaunch Earnest's organic content in the middle of rising interest rates and low consumer trust.
Goal
Build trust with students and cosigners by offering them free educational resources to help them get out of debt faster.
Results
Contributed to 37% month-over-month growth in signed refinancing volume. Over 2X the previous year!
6% increase in traffic to student loan refinancing product pages
Launched content that drove 16K clicks in less than one week
Increased our production output by over 2X
Select Editorials
The Earnest Blog is a resource where people can learn everything they need to know about student debt, but it was untapped. I doubled article production, collaborated with our SEO team, and utilized the latest tools to create content that helps people with student debt.
Infographics
As a writer, I never underestimate the power of visual storytelling. My goal was to take statistics and create a story that would validate our audience’s experience and share solutions.
Educational Videos
I leveraged the PlayPlay video tool to create bite-sized educational videos to engage our audience. Articles that included videos not only had the highest readership numbers, but also had some of the best SEO performance.
