Led web, event, and pitch deck messaging for the Campus Partnerships Enterprise Team
Challenge
Build trust with financial aid officers so they come to view Earnest as a reliable, responsible, and helpful private student lender.
Goal
Encourage financial aid officers to add Earnest to their school’s preferred lender list and increase trust with student borrowers.
Result
At the end of my tenure, Earnest was the preferred lender for over 700 universities nationwide, and counting.
Promo Video
Students trust financial aid officers (FAOs) to recommend a student loan company when federal financial aid and scholarships are not enough. In this video, we share why Earnest is a loan that encourages students to make good choices when borrowing money for college.
Landing Page
Financial aid officers (FAOs) help students navigate the byzantine world of financial aid, but they need help. This landing page shows that Earnest is more than a loan. It’s a partner that supports FAOs and makes it easier for students to understand their loans.
