As a Senior Copywriter, I owned all brand positioning and copy for the Mozilla Labs web relaunch.
Challenge
Mozilla Labs’ copy and web presence was too technically complex for the average consumer.
Goal
Showcase Mozilla’s legacy of innovation to both developers and mainstream audiences.
Result
A brand voice that spoke to developers, potential new hires, and mainstream audiences.
Web pages with a modern look and feel, and a drip email campaign to surprise and delight readers.
Landing Pages
Mozilla Labs was at the forefront of technology like Mixed Reality and Virtual Reality, but larger companies were getting all the credit. I developed a brand voice and tone that would resonate with a larger audience and worked with design to update their web pages.
Lifecycle Emails
To introduce the new Mozilla Labs to the world, I created a lifecycle email campaign that focused on a new technology every week.
