Copy. Brand. Creative Strategy.

For over 10 years, I’ve been helping brands turn strategy into messaging that sticks.

In my career, I’ve grown revenue by millions of dollars and even expanded a product category with a new tone and voice. What sets me apart is my ability to connect people’s needs to business goals.

Along the way, I’ve led cross-functional projects, mentored junior writers, and launched work that speaks to people.

Featured Work

Earnest Brand Campaign

Upon joining Earnest, I redefined their brand tone and voice. This work culminated in a national brand campaign that defined Earnest as a new kind of student loan. I led the change in creative direction, copywriting, and strategy.

See Full Campaign

Earnest Content Relaunch

Mozilla Labs Tone of Voice

Firefox Privacy Campaign

Writing & projects

  • "As Sasha's manager at Earnest, I was consistently impressed by her creativity and passion for writing. Her contributions significantly elevated our brand's messaging and marketing efforts. Sasha's ability to craft compelling narratives that resonated with our audience was exceptional. What truly set her apart was her unwavering commitment to our customers. She possessed a deep understanding of their needs, ensuring our messaging reflected genuine care and consideration."

    Victoria Holliday, Head of Brand and Content, Earnest

  • "Alex (Sasha) is a multi-talented writer who understands business objectives, asks the right questions to develop a clear creative strategy, and crafts smart, unexpected and deceptively simple copy that advances the Firefox brand. She approaches work with an open mind and ready sense of humor that builds lasting, trustful relationships with internal stakeholders."

    Tim Murray, Brand Strategy and Creative Director, Mozilla

  • "I have worked with Aleksandra (Sasha) in many forms; as her peer, as her direct manager, and as her team leader, and I can say I genuinely enjoyed and was so fortunate to have each experience. Sasha is the kind of person, writer, creative, and marketer that you feel lucky to have on your team. She takes her job and the brands she represents seriously, and at the same time comes to work everyday with an openness and empathetic tenor that makes people want to work with and for her."

    Elise Berger, Director of Marketing, Earnest